Does Botox Belong in the Dentist’s Office? It Depends on Who You Ask.
Back in the uncomplicated good old days of healthcare marketing, the many and various medical professions, specialties and subspecialties were neatly organized by basic anatomy. Podiatrists, for...
View ArticleWhere to Find 8 Million, Financially Qualified, Elective Care Consumers Right...
Financially Qualified Elective Care Patients You might be as surprised as we were to learn that there are about eight million people who have elective care financing instantly available–and don’t know...
View ArticleDoctors and Hospitals Take Note: Dentists Take a Public Punch for Marketing...
Doctors and Hospitals Take Note: Dentists Take a Public Punch for Marketing in Recession There are several important healthcare marketing lessons hidden in the recent Los Angeles Times article titled...
View ArticleTale of Two Cities: Upscale vs. Down Low for Dental Branding
San Francisco and Berkeley, CA, are only 20 minutes apart via the Bay Bridge. But for these two practices, their dental advertising, dental positioning and branding couldn’t be further apart. And, from...
View ArticleLegally Dumb: Should a Doctor or Dentist Sue a Patient for Bad-Mouth Comments?
If a professional reputation is to be protected at all costs, should a healthcare provider file a lawsuit against a patient for a negative online review? From time to time we see news items about...
View ArticleTexas Board Examines Dental Advertising on Groupon and other “Deal-A-Day” Sites
The Texas State Board of Dental Examiners is considering how the concept of online healthcare deals and discounts may or may not fit into its advertising and marketing rules for professional practice...
View ArticleWhat Groundhog Day and Doctor Referral Marketing Have in Common
[EDITOR'S NOTE: In honor of Groundhog Day, we are re-posting this item from last year just for fun. The advice applies to all referral-reliant provider practices. Enjoy...and hope for an early Spring...
View ArticleMarketing Myopia: A Classic Insight for Winning New Patients Today
The following quote is at least 50 years old, but dentists, doctors and healthcare providers can put this classic insight to the task of winning new patients immediately. Marketing guru and Harvard...
View ArticleDental Therapists Brouhaha: Controversy or Dental Marketing Opportunity?
We’ve been watching a bit of a brouhaha in the media recently about dental therapists. We’d like to hear from our readers—practicing dentists in particular—about dental therapists and if there’s a...
View ArticleThe Survey Says: US Dentists Resilient in a Down Economy
It seems that at least some dental practices in the United States are doing OK, business-wise, in spite of the down economy. We’d like to hear if you agree with this market assessment. In the...
View ArticleThe Importance of “The Follow-Up” In Medical Practice Marketing
A few years ago, my dentist retired and I scheduled my first visit with a dentist who had become a client. After my first appointment, he personally made a follow-up phone call to see if everything met...
View ArticleBet You Can’t Top This: Orthodontist Shows How Office Décor is Fun Marketing
This post is mainly for fun. But there’s a practice marketing lesson in this exceptional example of wildly interesting and unique office décor–from an orthodontic practice. You’re going to have to...
View ArticleHow Third-Party Financing Can Boost Big-Case Acceptance
It’s a curious thing. Patients who want or need cosmetic procedures are usually concerned about the cost first. Since they don’t have many ways to measure the worth of your dental skills, experience,...
View ArticleTwo Well-Executed Ideas You Can Steal from Dental Marketing
Who says marketing can’t be fun. Here’s a brief post about two lighter-side ideas from dental marketing that you can steal. Look at these little case studies as idea starters for many other healthcare...
View ArticleMoving From “Presentation Phobia” to Greater Case Acceptance
More than a few doctors, dentists and other providers suffer from “case presentation phobia.” This seems especially common with elective care discussions. Skilled and experienced providers may have...
View ArticleFlowers and Blue Ice: From Satisfied Patient to Raving Fan Forever
A close friend of mine shared a personal story that’s worth re-telling. It illustrates a real-world patient experience that moved the measure of satisfaction from “simply satisfied” to “raving fan”...
View ArticleViral Wonder Pokémon GO Meets Healthcare Marketing
The global obsession with Pokémon GO is an instant healthcare marketing opportunity for many providers and facilities. This timely tool is especially adaptable for healthcare businesses with a retail...
View ArticleAre Yucky Clinical Photos Destroying Your Medical Advertising?
Circa 1746 In any given week, we objectively review medical advertising and dozens of healthcare websites. And more than a few of them—for doctors, dentists and providers of all sorts—manage to...
View ArticleLegally Dumb: Should a Doctor or Dentist Sue a Patient for Bad-Mouth Comments?
If a professional reputation is to be protected at all costs, should a healthcare provider file a lawsuit against a patient for a negative online review? From time to time we see news items about...
View ArticleTexas Board Examines Dental Advertising on Groupon and other “Deal-A-Day” Sites
The Texas State Board of Dental Examiners is considering how the concept of online healthcare deals and discounts may or may not fit into its advertising and marketing rules for professional practice...
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